David D. Hadden
Chief game Changer
Dave is an entrepreneur and technology innovator. He is known for pioneering the fields of A.I.-based medical decision-support, Training Analytics, and Virtual Patient Simulation (VPS).
Dave’s last company, TheraSim, launched the world’s first successful online VPS system for physicians and trained over 500,000 doctors in every country on Earth. TheraSim built the world’s largest network of computer-based clinical simulation sites in Africa in support of the USAID and the CDC’s HIV-treatment effort. TheraSim was acquired by WebMD in 2014.
Since then, he has focused his passion for technological innovation and learning systems in the field of clinical trials, helping sponsors make their studies more accurate and efficient through finding the right technology mix such as virtualization, performance management and applied behavioral sciences to produce the most effective, lasting, and engaging results for clinical trials.
Dave has always valued the interconnectedness of our vastly changing world, and has traveled to over 70 countries for his global health work and for cultural development outreach through music.
Chief Awesomeness Officer
JoAnne Schaberick is a lifelong entrepreneur who is passionately dedicated to ensuring the success and delight of every client, partner, and associate of Pro-ficiency. JoAnnes holds an MBA in technology management and has been working in the field of technology-enabled training and medical information for over 20 years. Her career has spanned the gamut of large corporations to early start-ups, including her work at Sun Microsystems, WebMD and TheraSim.
Throughout her career, JoAnne has spoken at numerous healthcare industry events on topics ranging from medical education to research training and digital technology. Not content to lecture at an audience, she prides herself on turning every presentation opportunity into a round table event, whether the audience is 10 people or 200. One of her mottos is, “The day I stop learning from the amazing industry professionals that I am privileged to associate with is the day I need to call it quits.”
Michael joins Pro-ficiency with over 25 years of executive experience in the development of healthcare enterprise software, medical devices, diagnostics, and consumer health products including leadership positions at Perspective Diagnostics, M*Modal, Microsoft, GE Healthcare and Nellcor Puritan Bennett.
Michael is an adept leader, critical strategist and ambitious executive who is here to drive the Pro-ficiency’s strategic objectives and fuel growth. With his extensive experience in startups, turnarounds and Fortune 100 companies, Michael naturally cultivates world-class management teams, resulting in smarter, faster, and more effective organizations.
While Michael currently hails from Colorado, a piece of his heart will always be in Kansas with his alma mater, the University of Kansas Jayhawks.
Wes brings 20+ years of progressive finance & administrative experience in a plethora of industries, including Life Sciences, Clinical Research Organizations (CRO), Software as a Service (SaaS), Manufacturing, and Construction. From co-founding a startup with a $500 investment to working for Oracle, Wes knows what it means to bootstrap, to work in a billion-dollar company, and everything in between.
Being the son of a brick mason and an executive assistant, Wes learned valuable life lessons through the example of his parents. He quickly learned the importance of having grit, a great work ethic, and perseverance. Wes has carried these traits with him in both his personal & professional life. Bringing a teacher’s heart to the table, Wes gets fulfillment out of mentoring others and challenging them to be the best version of themselves.
Wes is a life-long learner and holds a bachelor’s degree in Business Administration from North Carolina Wesleyan and an MBA from East Carolina University.
Chief Operating Officer
Kasem is a data scientist by trade and a serial entrepreneur by passion. He’s been a part of over 25 startups from the ideation phase to bootstrapping, fund raising, acquisition and everything in-between.
Kasem began his career in 2003 working as a data scientist for the US Navy, where he focused on human and organizational performance. He stood up some of the very first digital dashboards in the DoD and in 2006 moved to London, UK to work with data teams at the Ministry of Defence.
In 2009, he returned to the States and joined his first startup team based in Raleigh-Durham, NC. The company was called TheraSim and was led by Dave Hadden and JoAnne Schaberick (the founders of Pro-ficiency). Together they built and successfully launched a web-based patient simulation platform for doctors, raised multiple rounds of funding and ultimately sold the company to WebMD in 2014.
Kasem holds a Bachelor’s Degree in Information Technology and a Master’s Degree in Organizational Leadership, Strategic Innovation and Change from the University of Denver.
Chief Administrative Officer
Laura holds a Bachelor of Science degree in pharmacy from the University of Illinois and also has an MBA, with a specialization in Marketing, from the Keller Graduate School of Management.
VP Clin Ops & PM
Laura N. (the “other” Laura) brings 17+ years’ experience in the clinical trials/pharmaceutical arena combined with direct clinical practice as a psychotherapist. She spent 11-1/2 years in progressively responsible positions at Quintiles (now IQVIA) running clinical trials, as well as working on specialized teams to improve processes and technology. She has worked as a psychotherapist in a variety of settings (in-patient, out-patient, community mental health, university, and private practice) and has expertise in systems theory and adult learning. She uses this combined experience and knowledge to oversee all projects at Pro-ficiency and ensure they run smoothly. She loves brainstorming and finding solutions to challenges.
Laura is known as an “out of the box” strategic thinker who has been very invested and involved in the role of technology in clinical trials, and in keeping customers happy. In her spare time, she enjoys encaustic painting, photography, traveling, music and socializing. And a nice glass of red wine.
As an idea generator and creative problem solver, Jenna exudes a commitment to go the extra mile. Her enthusiasm and attentiveness to excellence is transparent in everything she does, including her care for Pro-ficiency clients and partners.
Jenna started her career at EY and PwC in recruiting and business development until she craved the mission-based approach of non-profit work. She joined the Association of Clinical Research Professionals (ACRP) and spent 16 years serving in various roles, including Business Development leader, and she successfully helped hundreds of organizations infuse competency-based education, hosted by Pro-ficiency, into their workforce initiatives. Through this work, Jenna began to notice her clients’ appreciation and praise for the incredible Pro-ficiency platform, simulations and customer service. Now, Jenna helps clients (including ACRP) realize the full potential of their partnership with Pro-ficiency.
Jenna holds a Bachelor’s degree in art from the University of Colorado, Boulder, and as a Denver resident, she enjoys skiing, hiking, and her annual family road-trips to Moab.