Nice to meet you.
Pro-ficiency Leadership Team
Chief Executive Officer
Michael is an adept leader, critical strategist and ambitious executive who is here to drive Pro-ficiency’s strategic objectives and fuel growth. With his extensive experience in startups, turnarounds and Fortune 100 companies, Michael naturally cultivates world-class management teams, resulting in smarter, faster, and more effective organizations.
While Michael currently hails from Colorado, a piece of his heart will always be in Kansas with his alma mater, the University of Kansas Jayhawks.
David D. Hadden
PRESIDENT & FOUNDER
Dave is an entrepreneur and technology innovator. He is known for pioneering the fields of A.I.-based medical decision-support, Training Analytics, and Virtual Patient Simulation (VPS).
Dave’s last company, TheraSim, launched the world’s first successful online VPS system for physicians and trained over 500,000 doctors in every country on Earth. TheraSim built the world’s largest network of computer-based clinical simulation sites in Africa in support of the USAID and the CDC’s HIV-treatment effort. TheraSim was acquired by WebMD in 2014.
Since then, he has focused his passion for technological innovation and learning systems in the field of clinical trials, helping sponsors make their studies more accurate and efficient through finding the right technology mix such as virtualization, performance management and applied behavioral sciences to produce the most effective, lasting, and engaging results for clinical trials.
Dave has always valued the interconnectedness of our vastly changing world, and has traveled to over 70 countries for his global health work and for cultural development outreach through music.
Catherine de Castro
CHIEF SOLUTIONS OFFICER
Catherine is one part executive, one part science/tech nerd, and one part starry eyed dreamer. Her passion for integrating people, process, and tech across organizations enables her to build a connected culture in each new endeavor. In her role, Catherine leads the development of new solutions and enhancement of products so that Pro-ficiency can continue to delight customers and stay ahead of the curve.
Catherine started her career as an analytical chemist doing process development for Bayer, where she developed the foundation for finding smarter ways to work. She transitioned into project management at IQVIA, and over the years became more focused on developing new tech solutions. Catherine has gained experience in several domains, spanning from drug development, medical informatics, and AI.
Outside of work, Catherine is one of the biggest foodies you’ll ever meet. She enjoys watersports, traveling, and the occasional rave. Catherine lives in Cary, NC with her 4 girls, 2 dogs, and 1 husband.
Chief Learning Officer
Beth is on a mission to eliminate protocol deviations once and for all. She brings 35-plus years in the trenches of clinical research operations to Pro-ficiency. With a passion for educating clinical research professionals, Beth leverages her curriculum design and adult learning expertise along with her years of creating live protocol simulation training programs to make Pro-ficiency’s e-Simulation training programs and decision support tools even more effective.
Beth has been fortunate to wear many hats in her career including president of Clinical Performance Partners, her consulting company, Workforce Innovation Officer for ACRP, Senior Research Consultant for the Tufts Center for the Study of Drug Development, Adjunct Assistant Professor at George Washington University and many more.
Beth has published and presented extensively in the areas of study feasibility, site selection, patient recruitment, protocol optimization, sponsor/site relationship management and clinical research professional competencies. Beth received her B. S. in Occupational Therapy from the University of Wisconsin and an M.B.A. from the University of Texas.
Chief Experience Officer
As an idea generator and creative problem solver, Jenna exudes a commitment to go the extra mile. Her enthusiasm and attentiveness to excellence is transparent in everything she does, including her care for Pro-ficiency clients and partners.
Jenna started her career at EY and PwC in recruiting and business development until she craved the mission-based approach of non-profit work. She joined the Association of Clinical Research Professionals (ACRP) and spent 16 years serving in various roles, including Business Development leader, and she successfully helped hundreds of organizations infuse competency-based education, hosted by Pro-ficiency, into their workforce initiatives. Through this work, Jenna began to notice her clients’ appreciation and praise for the incredible Pro-ficiency platform, simulations and customer service. Now, Jenna helps clients (including ACRP) realize the full potential of their partnership with Pro-ficiency.
Jenna holds a Bachelor’s degree in art from the University of Colorado, Boulder, and as a Denver resident, she enjoys skiing, hiking, and her annual family road-trips to Moab.
Wes Stewart, MBA
CHIEF FINANCIAL OFFICER
Wes brings 20+ years of progressive finance & administrative experience in a plethora of industries, including Life Sciences, Clinical Research Organizations (CRO), Software as a Service (SaaS), Manufacturing, and Construction. From co-founding a startup with a $500 investment to working for Oracle, Wes knows what it means to bootstrap, to work in a billion-dollar company, and everything in between.
Being the son of a brick mason and an executive assistant, Wes learned valuable life lessons through the example of his parents. He quickly learned the importance of having grit, a great work ethic, and perseverance. Wes has carried these traits with him in both his personal & professional life. Bringing a teacher’s heart to the table, Wes gets fulfillment out of mentoring others and challenging them to be the best version of themselves.
Wes is a life-long learner and holds a bachelor’s degree in Business Administration from North Carolina Wesleyan and an MBA from East Carolina University.
General Counsel and Head of Regulatory affairs
Margaret brings 25 years of life science legal and regulatory expertise to Pro-ficiency. She has had the privilege of working with some of the best scientists, driving their innovations into the marketplace. She brings this same commitment to new ideas and innovation to Pro-ficiency.
Margaret has managed several trials across the globe during her impressive career. For decades, Margaret has been committed to improving the clinical trial experience and bringing new solutions to market, safely and ethically. Among her many accomplishments, she has authored books and articles on many legal and regulatory issues and most recently co-hosted extensive podcasts related to new products with CBD entering the commercial market.
Margaret enjoys bass fishing with her adult son on the weekends and both Margaret and her son are big Wolfpack fans. Go NC STATE!
Chief Growth Officer
Michael Lang brings more than 25 years of healthcare experience to Pro-ficiency, including 20 years of senior leadership. During his career, Michael developed a reputation for his ability to assimilate multiple acquisitions while exceeding revenue and EBIDTA growth objectives. Including PE-backed start-ups and a dozen acquisitions assimilated into larger business units within GE Healthcare and McKesson, Michael has led teams responsible for delivering over $1B in net new revenue.
While scaling, delivering revenue growth and managing change have been hallmarks of his career, Michael is most proud of the impact his high-integrity approach has had on patients. Ultimately, his commercial operations were focused on achieving excellence by developing an intimate understanding of his client’s needs rather than quota which ultimately benefited the patient. As he leads Pro-ficiency through their most recent growth and expansion strategy, the “client-centric” approach is already evident in the high-quality experience clients receive.
Although career success is important, Michael achieves balance by investing time with his family, which includes his wife Sarah of 29 years and 4 beautiful and successful children, Patrick, Jacqueline, Jacob and Isaac.
Senior Director Of Customer Experience
With over 15 years of experience in account management and customer service, Dan is an outside the box problem solver who strives to deliver an exceptional customer and user experience throughout the life of the client relationship. He is very customer centric and will always put in the extra work to ensure customers are delighted.
Having been an integral part of the team since 2016, he has helped both lead, and develop vital departments for Pro-ficiency. This has included the production team, post-production team, build team, product support, customer support, project management, and account management. You could say he’s our “Chief Problem Solver”. Having navigated the company from so many different disciplines, Dan brings a wealth of knowledge to the management team. He is always able to find a solution, and adjust to the company’s needs. He is a big believer in working smarter not harder.
Dan obtained his Bachelor of Business Administration at American International College in Springfield Massachusetts. When he is not working Dan enjoys spending time with his wife, dog, and friends. He loves cooking, being outdoors, playing sports, fire performing, being in and around water, and traveling.
Board of Directors
NovaQuest Private equity
NovaQuest Private equity
Chief Executive Officer
President & Founder
Want to Join Our Team? We’re Hiring!